Case study · Brand identity
Sihi Theory
A besan laddoo brand built on care and process. We created its identity, brand book and launch applications.
Explore the work
Snapshot
Let the craft speak for itself.
The brief
Build an identity for a besan laddoo brand that communicates care, process and intention, without leaning on nostalgia.
Our approach
A radial mark grown from one looping form, a palette drawn from saffron, ghee and roasted besan, and one restrained type pairing.
- Client
- Sihi Theory
- Industry
- Artisanal Indian sweets
- Product
- Pure ghee besan laddoo
- Services
- Brand strategyIdentity designBrand bookPackaging
- Formats
- Logo systemColour paletteTypographyPatternWeb mockupSocialPackaging
The work
One identity, every surface.
The brand book
Twenty pages, from philosophy to packaging. Swipe, use the arrows or pick a page below.
20 pagesA4 landscape
Identity system
The mark, palette, type and pattern, each built to stay quiet and let the product lead.
LogoColourTypePattern
#C9371EPrimary
#FF4931Primary
#EF8716Primary
#FFA04APrimary
#FF5B00Secondary
#FFB66ESecondary
#7F000FBackground
#FFEFCABackground
Applications
The system at work across web, social, advertising and packaging.
WebSocialAdPackaging
